Die cutting can be used to cut through paper for various purposes. Some of them might even be new to you. For instance, die cutting is used create exceptional design elements such as pop-ups, custom shapes, and reveal windows. The known fact about die-cut designs is that they add interest and increase the overall appeal of your print piece. With modern die cutting machines, you can design a simple card with rounded corners or an intricate marketing piece that has fine details.
There a number of benefits die cutting offers to people. It enables them to create unique pieces that are exclusive to their brands. In this article, we’ll discuss several benefits for using die cuts.
1- Die Cuts Make Your Marketing Stand Out
Die cutting allows you to make eye-catching and unique marketing pieces that are completely different from the competing brands. You can always add something new and attention-grabbing to your simple looking and common marketing pieces. Something that will keep recipients hooked.
2- You Can Make New Shapes
Are you tired of making same old rectangular paper shapes? Well, die cutting allows you to think out of the box and come up with new styles and designs which would be impossible through regular printing. You can easily design a shape that is unique and adds value to your brand. For instance, you can print a material that can be folded to make a small cube. With die cuts, it’s all about being creative.
3- You Can Increase Interaction with Your Clients
By making highly stylized marketing materials, you can interact with your customers in different ways. You would ask how. It’s by creating one-of-a-kind designs. For instance, you can make innovative business cards which make your customers truly engaged. There was a business card of a yoga studio I saw once. It had two circular die cuts for the yogis to insert their fingers in it so that it would look like the legs of the yogi printed on the card.
4- You Can Highlight Designs
A lot of people use die cutting as a highlighter. This means you can use die cutting for highlighting images and specific designs. You can create a die cut border around the marketing material you have designed or you can have circular die cuts of different sizes in your marketing material to reveal the pages inside.
5- Make Fun Marketing Pieces
When a person gets your marketing material in his or her hands, it’s actually your brand in their hands. Thus, you need to avail this opportunity and make an impression by creating designs that hold a person’s attention. You can create a print piece that is fun and becomes unforgettable. For instance, you can create a marketing piece that is a spinning wheel with a die cut reveal window.
6- Create Functional or 3D Materials
If you can convince a recipient to keep your marketing material because it’s functional, then you’ve done some effective marketing. Thanks to die cutting, you can design a business card that can be used as a phone stand if folded. Now who would want to throw such a marketing piece?
A die cutting machine can be used to create intricate designs that can make your brand and marketing material look simply amazing. You can incorporate different dimensions that can add depth and give a 3D touch to your designs.
If you’re tired of making the same simple and ordinary looking marketing material, then you can bring innovation to your designs by involving die cuts. For that, you can buy a paper die cutting machine from Beek Graphic Trading online today!
