Electronic Direct Mail or edm solutions are used by those business people who want to promote their sales by attracting more customers towards their product. It also helps in building brand loyalty among customers.
This is a simplest form of advertising which mainly focuses on sending out emails to the customers. It prepares a database of the regular customers and also attracts the potential customers by sending them promotional offers directly through emails. However edm solutions are not only about email communication. It can be utilized number of media channels to reinforce the promotional messages. However, an edm can involve more than just email communication. For more information you can contact Singtelmedia.