How to build reputation for your company?
This is one big question if you have to survive in this competitive world. Though your products are sold out or services are hired, unless you create a news in the social media and public you could not survive for a very long time. Having said this, you should plan for the future workplace wherein your staff would always think of how you could overcome the existing competition and do something that could push your company to the next level.
There is no wonder if you could be the trade mark for several other companies that are once competing with you.