Small businesses usually start from a good idea and an insufficient budget for development. If you cannot miss the company registration fees, hiring people or investing in the equipment, well, marketing budgets are often reduced to the minimum.

The Right Investment for the Right Design

In order to squeeze as much as possible from all the investment in promotion, many entrepreneurs choose to invest more in online than in other channels or forms of advertising. The first internet promotion channel is always your own website. The company’s website has become an online business card, and consumers decide on the spot, only after design, whether the products of a company are worth trying or whether it is better to look at the offer of another supplier. According to a study, a person needs only 2.6 seconds to focus on a particular item on a web page. Therefore, if the site fails to catch your attention quickly, you have a lot of chances for your visitor to become the client of another competitor. The role of the ecommerce web design happens to be quite important there.

Because small businesses have a growing interest in how they can improve their online presence, we present three ideas that we have been seeing debated in the web development industry lately.

DYI-type platforms are useful, but only up to one point

Traditionally, companies hire design and programming firms to build a website from scratch. But often, start-up entrepreneurs, in an attempt to limit their spending, turn to WordPress or Wix online platforms, where every person, even without technical knowledge, can start a site. Therefore, even if you choose to create your site on such a platform, the recommendation of web design specialists is to turn to a professional who can organize your website information to your customers.

The experience the interface offers is the first

In the online world, the importance of the design and experience of a site’s interface is a topic that has been discussed for some time. The power of animation and graphics to influence the performance of a website has not yet been fully exploited. But since vision is one of the most powerful human senses, websites that insert graphics, videos or colorful images will all have more time to gain. This is because the intense animations and colors of a homepage create an exciting atmosphere and keep the online visitor captivated by what he sees for a long time.

Having no knowledge in this area, many entrepreneurs are left out of the boom of online channels and tactics that they can use, and therefore choose to go through the already beaten paths. But small businesses could benefit more from the internet. If you are an entrepreneur at the beginning of the road, let us help you. The right company can build together a website that will support your business and bring you maximum benefits.