The practice of purchasing and receiving tickets to sporting events and live music concerts was once common. In recent years, however, it has become more common for people to search for events online, purchase tickets online, and then present an e-ticket on their smartphone to gain entry to the venue the day of the event which has made way for the progression of the E-ticketing entertainment industry.
O-City creates E-ticketing systems with the understanding that E-tickets improve the ticket-buying process by increasing the user experience, lowering event management operational strain and eliminating opportunity loss. The E-ticketing entertainment industry provides reservations for ticket purchase. E-ticketing saves time and effort, and it is available online 24/7, ensuring that no possibilities are missed. Not only can customers cancel their tickets, but they can also see when other cancellations have caused openings.
Considerations for when developing and introducing an e-ticket system
Companies who are new to e-tickets will need to alter their current business processes. As a result, it’s critical to think about the following things one by one before moving forward with development that’s right for your company.
Operational load – When adopting a new system, it’s crucial to think about on-site training and the daily operational burden connected with the system’s implementation. A high load may put stress on internal operations, resulting in lower employee satisfaction and, in turn, a lower level of service for customers. To avoid this, you’ll need a system design and migration strategy that can help you implement lean business operations.
Preventing unlawful ticket use – Dealing with diverse event operators’ concerns about unauthorized use and illicit ticket resale is also vital. After entry to a venue, tickets must be non-reusable. We need to prevent people from reselling tickets at high prices, particularly at large events. A primary concept of the e-ticket system is to prevent unauthorized use and to develop specifications with on-site operations in mind.
Ticket distribution service – There are scenarios when the customer transfers the ticket to a friend or distributes it inside the group after purchasing the ticket. As a result, having a feature that allows the purchaser to email tickets to other participants or pass them over with a QR code is ideal.
Integration with databases like CRM – When implementing an e-ticket system, not only a ticket sales mechanism, but also a capability to interface with a database in order to set further development measures. It may be utilized effectively for member marketing tactics such as repeat promotion if it can be integrated with CRM and member databases.
To Conclude,
With the advancement of the entertainment industry, individuals tend to expect and focus more on E-ticketing. O-City is fully committed to this cause and furthering the E-ticketing entertainment industry through the aforementioned methods and is actively working on more!
