Koolz Market

Top Menu

Main Menu

  • Home
  • Advertising
  • Business
  • Industry
  • Management
  • Marketing
  • Production
  • Services

logo

Koolz Market

  • Home
  • Advertising
  • Business
  • Industry
  • Management
  • Marketing
  • Production
  • Services
Marketing
Home›Marketing›Everything You Should Know About the Strategies and Delivery Methods of Direct Mail Marketing

Everything You Should Know About the Strategies and Delivery Methods of Direct Mail Marketing

By Ireland Bardulf
April 29, 2018
1812
0
Share:

Direct mail is a type of direct marketing where tangible promotional goods are sent to the potential as well as the current customers of the company for the sake to accede to their business or to enrich an ongoing relationship. In other words, when a company sends advertising mail(s) in order to attain new business or communicating relevant information to their former or current customers. It customarily comprises an offer to attract the recipients to reach out.

Types of Direct Mail

  1. Shared Mail

Shared mail, also called as marriage mail, is a kind of a direct mail where numerous organizations share their advertising agenda on the same mail piece. The cost of postage is then divided between each advertiser, which makes it highly cost-efficient.

Examples of shared mail comprise: coupon envelopes, advertising circulars etc. 

Pros of Shared mail are as follows: 

  • Cost-efficient.
  • The reach is mostly estimated to be broad because the advertising mail is sent to everyone in a particular area.

Cons of Shared mail are as follows:

  • Since it provides a range of ads from multiple companies, your ad may get lost in the shuffle.
  • You’re quite prone to appear among your direct competitors.
  • Limited or no personalization.
  • Low response rate.
  • You cannot send the advertising mail to a targeted set of audience. 
  1. Standalone Mail

On the contrary, standalone mail is a kind of direct mail where other organizations do not share any advertising space on the same mail piece; which makes it more costly than the former as there is no dividing the costs with other advertisers.

Examples of standalone mail are direct mail postcards, informational brochures, credit card offers etc.

 Pros of Standalone Mail are as follows:

 It provides a means of one-on-one communication with the customers.

  • A wide variety of format and presentation options to choose from.
  • Provides an option to send the advertising mails to the targeted set of audience.
  • Unlimited personalization (for example, when mailing postcards, you can customize its look by whichever way you want it to look.)
  • Higher response rates.
  • Broader reach than shared mail.

Direct Mailing Strategies and Delivery Methods

Now that we know what is direct mail, let’s read further on how these mails end up the customer’s post-box. There are two types of direct mailing strategies.

  • Saturation Mailing – When the company wishes to send the advertising mail to an entire ZIP code, saturation mailing is the most helpful direct mailing service there is. Mostly the sorting in this type of strategy is done by walk-sequence order and meet the 90/75 rule. Also, the mailings are dispatched in bulk via Marketing Mail or the USPS’ Every Door Direct Mail® (EDDM®) program. Saturation Mailing is only suitable for entities like restaurants, gyms, and home service providers.

  • Targeted Mailing – As the name goes, when the company strategizes to send its advertising mails to the customers segmented according to demographical, geographical psychological filters etc. Since the targeted mail is more relevant to the customers, it is prone to generate more response from them. On the other hand, it is much expensive than saturation mailing, keeping in mind the strenuous segmentation and research.
Previous Article

The 5 benefits of Wi-Fi

Next Article

Internet Marketing Solutions to begin with

Share:

Related articles More from author

  • Marketing

    Internet Marketing Services – Getting the best from the internet

    March 25, 2018
    By Ireland Bardulf
  • Marketing

    5 Important Marketing Tools

    October 5, 2017
    By Ireland Bardulf
  • Marketing

    Brad Roemer Give You Ideas on Easter Egg Hunt Ideas for Kids

    January 26, 2019
    By Ireland Bardulf
  • Marketing

    Traditional Marketing an internet-based Marketing – The Long Run

    October 5, 2017
    By Ireland Bardulf
  • Marketing

    5 Medical Marketing Media Secrets That Really Work

    April 13, 2018
    By Ireland Bardulf
  • AdvertisingMarketing

    How modern Ads Automation Tools are transforming advertising on Instagram

    June 6, 2018
    By Ireland Bardulf

Comments are closed.

  • Business

    Why Should You Meet for Business consulting Companies?

  • Business

    Canon 118: The Right Toner For Home Office Printers

  • Business

    Know the Details of Initiating a Cleaning Business Service

  • Recent

  • Popular

  • Comments

  • 4 Tips for Optimizing Subscription Billing

    By Ireland Bardulf
    August 12, 2022
  • 6 Things You Need to Know About Identity Verification Software

    By Ireland Bardulf
    August 4, 2022
  • The Benefits of Using Credit Repair to Fix Errors on Your Credit Report

    By Ireland Bardulf
    August 2, 2022
  • Forbrukslån: What is Veterans Affairs Entitlement?

    By Ireland Bardulf
    June 29, 2022
  • Top Factors In Child Custody

    By Ireland Bardulf
    June 24, 2022
  • 4 Tips for Optimizing Subscription Billing

    By Ireland Bardulf
    August 12, 2022
  • Selecting the very best Service for Generators

    By Ireland Bardulf
    June 5, 2017
  • Selecting Your Email Fax Services

    By Ireland Bardulf
    June 5, 2017
  • Customer Support A Lost Art

    By Ireland Bardulf
    June 5, 2017
  • Obtain The Best From Service – Now!

    By Ireland Bardulf
    June 5, 2017

Recent Posts

  • 4 Tips for Optimizing Subscription Billing August 12, 2022
  • 6 Things You Need to Know About Identity Verification Software August 4, 2022
  • The Benefits of Using Credit Repair to Fix Errors on Your Credit Report August 2, 2022
  • Forbrukslån: What is Veterans Affairs Entitlement? June 29, 2022
  • Top Factors In Child Custody June 24, 2022
  • The Benefits of Using Technology in Education June 24, 2022
  • What are the listed options, and how do I trade them in Asia? June 9, 2022

2022

  • – August (3)
    • 4 Tips for Optimizing Subscription Billing
    • 6 Things You Need to Know About Identity Verification Software
    • The Benefits of Using Credit Repair to Fix Errors on Your Credit Report
  • + June (4)
  • + May (2)
  • + April (3)
  • + March (2)
  • + February (1)

2021

  • + November (4)
  • + October (1)
  • + September (3)
  • + August (2)
  • + July (3)
  • + June (2)
  • + May (3)
  • + April (2)
  • + March (3)
  • + February (2)

2020

  • + December (1)
  • + November (1)

2019

  • + September (1)
  • + August (1)
  • + July (1)
  • + June (1)
  • + April (1)
  • + March (4)
  • + January (7)

2018

  • + December (8)
  • + November (12)
  • + October (16)
  • + September (9)
  • + August (7)
  • + July (9)
  • + June (5)
  • + May (5)
  • + April (8)
  • + March (6)
  • + February (8)
  • + January (19)

2017

  • + October (5)
  • + September (5)
  • + August (10)
  • + July (6)
  • + June (5)
  • + January (1)
August 2022
M T W T F S S
1234567
891011121314
15161718192021
22232425262728
293031  
« Jun    

Tags

Message Direct
Copyright © 2021 Koolz Market. All Rights Reserved.